Watch much TV of late? Did you know that there were 248 million television sets in U.S. households in 2001, which equates to 98.2% of households with at least one TV? According to U.S. Census Bureau, the average number of televisions per home in 2001 was 2.4 and the estimated hours that adults who watched television in 2004, was 1669. It is so pervasive in American homes that the average adult watching an average of two hours per day watching television potentially could view a full 90 minutes of advertising in an average week. When people watch television, I would hazard a guess they are generally not working out and possibly are chomping on chips.
Snack food promotion and advertising have been extremely effective and symbolizes one of the most financially rewarding investments, according to the Journal of Human Nutrition & Dietetics. Their triumphs could be a model for the success of a healthy nutrition campaign rather than non-nutritive food campaigns. Since television has been known to be a causative feature in the poor health of people, then perhaps in manner, television can be a help in getting and keeping people healthy rather than a hindrance. Some organizations are trying, but perhaps not as hard as the junque food companies.
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